SPAM – SMS Marketing's Mortal Enemy
Spam not only tastes bad – it’s an annoying practice that’s been plaguing email for years. And now, mobile phone users are increasingly victimized.
Business owners who don’t treat the text relationship seriously can be labeled as Spammers and damage their reputation. Today, we’re going to reveal how to avoid SMS marketing’s mortal enemy in marketing your business.
Just like Superman avoided kryptonite, you should steer clear of these villainous mobile marketing practices:
1. Sending too many messages. Customers love to get deals from your business and will readily sign up. However, be careful of how many messages you send in a week. It’s easy to be named a Spammer when you get text happy. Be strategic and segment your lists to avoid this problem.
2. Sending messages about/from other businesses. While partnerships are a smart idea, it’s best that you only mention it when necessary. Customers opt in because they want to hear from you, not your buddy down the street.
3. Sending pointless messages. Customers opt in to receive important updates from you. Translation – deals, reminders and only important announcements. Texting about what you ate for breakfast or just to say hi is annoying. Consumers expect relevance in exchange for their time. Give it to them.
The above practices can make your customers opt out at the drop of a hat. More importantly, you can lose potential sales. Guard your customer relationships always. Here are some best practices for avoiding the lost sale and bad Facebook post.
1. Set limits. Begin your text messaging program by limiting messages to once a week. Select a day out of the week to announce deals or specials for the week. The goal is to set an expectation for your customers to welcome your messages.
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Spam not only tastes bad – it's an annoying practice that's been plaguing email for years. And now, mobile phone users are increasingly victimized. Business owners who don't treat the text relationship seriously can be labeled as Spammers and damage
Some email providers automatically route emails sent from addresses not included in an address book or trusted senders list to a spam or suspect folder. To avoid this, ask subscribers to add your email to their address book and trusted sender lists.
Many self-publishers set their prices low to encourage e-book buyers to take a chance on their titles, and e-book spam could end up discrediting the entire field of 99-cent books. Much as your email spam filter is set to screen out every message
If you don't take action on unsubscriptions quickly, your next email marketing campaign may be marked as SPAM by the recipient and complained to ISPs, which could hurt your reputation of being a good marketer. Viral Rate: Hopefully you've got some
Morningstar also lists each individual performance estimate related to the fund as well as the name of the registered hedge fund investor. Performance estimates of a fund may vary from one investor to another due to differences such as fees.
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